What is SEO? How to do SEO? Google Search Engine Journey Part 2

Google Search Engine Journey


This is the second video of our online training course "what is SEO? and How to do SEO? Complete training for Beginners in Urdu and Hindi Part 2". In part 2, we have been discussed the history of Google company and history of google search engine as market leader among other available search engines. Further we have considered the different google products and services over the period of time.

History of Google Search Engine:

Two students, Larry page and Sergey Bin, of Stanford University of California, has joined their hand to create or found this wonderful search engine in 1995. Initially, "Backrub" was the name of google (1996), and later it was renamed as "Google in 1997. This name is derived from the mathematical word or number googol. The googol number is the number which has hundred (100) zeros after one.

Philosophy Behind the creation of Google

The idea behind the creation of google is that how do we know which websites have given links to our university websites, although we know the links that our university site given to others. Both Larry Page and Sergey Bin was incorporated as company in 1998 with official name Google LLC. The two founder Larry Page and Sergey Brin had made attempt to sell it to different companies such as Yahoo, Altavista, Excite. Its deal with Excite was almost finalized with an agreed amount $750K, but it was cancelled by the new CEO of Excite.

Google Mission


Google has defined its mission in the following statement
To organize the world information and make it universally accessible and Useful.
The below four elements are the of the key importance and google business strictly move around them.

1. Organizing
2. World Information
3. Universally or globally accessible
4.Usefulness.

Is Google now only a search engine?


No, its not only search engine now, it has expand its business base into multiple direction. Now Google is only the sub unit of its parent company that deals with internet related product and services. Its parents company name is "Alphabet Inc. which has been incorporated October 2, 2015

Google Business Based Products and Services

1. Web-based-Products

  • Search Tools
  • Google Chrome
  • Google Search Console
  • Advertising Services
  •  Google Ad words
  •  Google Ad Sense
  •   You Tube Etc

Communicating and Publishing Tools:


  •       Blogger
  •       G Suit
  •       Google Book Mark
  •       FeedBurner

2. Development Tools:


        Apps or Application



  •     Websites

  • The google provides codes to developers to incorporate into their applications and websites accordingly.

    •      Security Tools
    •      Map Related Products
    •      Statistical Tools


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