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| Google SEO Ranking Factors 2020 and their Classification |
The
following two questions arise in the mind of the students if you are at
beginning level or stage when you are looking for Google SEO Ranking factor 2020 and their classification.
- How many factors are there?
- How many types of ranking factors are there?
Officially there is no exact figure publicly available by
any search engine companies, and also no classification or types of such
factors have been announced yet by either search engine owner. Although some
experts say that there are 200 plus factors is there that being practiced by
the professionals SEO ranking process. On the other hand, some say that there
are over 10000 plus factors that are being considered for optimizing the
website. This is the fourth article of our SEO course series. Thus we will
discuss “classification of ranking factors” or “type of ranking factors regarding
which are generally applicable to the optimization process for all search engines.
Initially, we discuss the types of ranking factors in general and not
specifically in the context of either search engine such as Google. For
simplification, SEO ranking factors are broadly categorized or classified into
three forms based on some fundamental characteristics associated with a group of
similar factors.
Classification of SEO Ranking Factors
There are three major types of Google SEO ranking factors 2020. And
these types are:
- 1. On-Page
Ranking Factors
- 2. Off-Page
Ranking Factors
- 3. Technical
Ranking Factors
On-Page Ranking Factors
These are the factors that are related to Websites or
pages. Therefore it can be defined as
Define:
“All course of actions that are taken into account all
website-related factors to put up a website on the first position on the result page
efficiently and effectively.”
The following two terminologies are being used commonly
too.
On-page optimization or
On-page SEO Factors
Examples
Few factors are quoted here as examples.
- 1. Title
- 2. Description
- 3. Images
- 4. Layout
Off-Page Ranking Factors
These are the factors that are not part of the websites.
In other words we do focus on factors outside the website. This process is also
called “Link-Building”. These factors can be defined as
Definition
All measures have been taken to optimization all those factors
that are not part of website but help to re position website on result page.
According to this process, you will visit other sites and
leave your link in comment section to show that you too have article on this
topic. Sometimes you approach some websites to request him that link your site
too because you have written on this specific subject too. In this way you will
get links for your websites that help in ranking your sites.
Like on-page ranking factors, the following two
terminologies being commonly used for these factors.
Off-page optimization
Off-page SEO factors
Note: Link-building should be ethical
Examples
Few examples are quoted here for illustration purposes.
- 1. DO
Follows
- 2. Not
Follows
Technical Ranking Factors
Definition
These courses of actions are taken into account those
factors that help search engine crawler or bots in indexing a website more
effectively to be placed on first or at least reasonable position on the result
page.
Such factors are treated by developers and servers, which
why termed as technical SEO factors. Most SEO experts or digital marketers
have no sound knowledge about these factors except in few cases where they are
developers too.
Examples
- 1. Use
of SSL
- 2. Creation
of XML Sitemap
- 3. Mobile-Friendly
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